Technologies
Not every project starts with a brief. This one started with a question: what would a premium hospitality experience look like if it were designed from the brand up, not the venue up?
Crescendo × Marriott is a concept website for a World Cup 2026 pergola experience — live match screenings, signature cigars, and fine spirits at Marriott properties across all 10 host cities. The project was never about building a booking system. It was about building the feeling of a product that doesn't exist yet, convincingly enough that it could.
What it is
A fully designed concept site for a premium outdoor hospitality experience — open-air pergola lounges at Marriott properties, curated cigar and spirit pairings, white-glove event management, and reserved seating for World Cup matches. The kind of experience that sits between a sports bar and a private members club, designed for the audience that wants both the game and the occasion.
What I built
A dark, editorial website with the visual language of luxury hospitality — gold typography, serif headlines, high-contrast layout, and a brand identity that could sit credibly alongside a Marriott co-branded property. The site covers concept, gallery, collection, experience, and packages — the full arc of a premium product from discovery to reservation intent.
The copy, structure, and design were built to answer one question a potential guest or brand partner would ask within five seconds of landing: is this real? The answer the site gives is yes — because the experience it describes is specific enough, credible enough, and desirable enough to feel real even as a concept.
The thinking behind it
This came from a genuine interest in the intersection of hospitality, premium experiences, and brand storytelling. The FIFA World Cup 2026 is the largest sporting event ever hosted — 104 matches, 10 cities, months of sustained attention from a global audience with money to spend on experiences. The gap between a generic hotel watch party and a genuinely curated evening is enormous, and nobody was designing for that gap with the seriousness it deserved.
Crescendo was the attempt to design for it seriously.
Why it's on a PM portfolio
Because product thinking is not just about software. A concept site like this is a product — it has a user (the potential guest), a goal (convert curiosity into reservation intent), a brand promise (premium, curated, exclusive), and a conversion funnel. Building it required the same decisions a PM makes on any product: what does the user need to believe before they take the next action, and what's the minimum we need to show them to get there?
The answer here was atmosphere before information — which is why the site leads with the visual and the feeling, not the pricing table.
