MT

Blogs

Case studies, notes, and thoughts on product, engineering, and learning.

All Posts (4 posts)

Three Air Mattresses. Two Broke Designers. A $75 Billion Company.

Three Air Mattresses. Two Broke Designers. A $75 Billion Company.

The founder story of Airbnb: air mattresses in a San Francisco loft, Obama O's cereal, door-to-door photos, and the trust infrastructure that made strangers comfortable living together.

Case StudyProductAirbnbStartups
June 2, 2026
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How AI Is Changing the Way I Work as a PM

How AI Is Changing the Way I Work as a PM

An honest look at how AI changed writing, discovery, technical conversations, and thinking as a product manager — and what still requires a human.

BlogProductAIPersonal
June 1, 2026
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Reels Was Never a Feature

Reels Was Never a Feature

A product teardown on how Instagram Reels won through data density, distribution subsidies, interest-graph logic, and a shift from reach to watch time.

Case StudyProductInstagramSocial Media
October 2, 2025
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Spotify's Habit Loop

Spotify's Habit Loop

A product teardown on how Spotify built retention through discovery, freemium design, and turning behavioral data into emotional product moments.

Case StudyProductSpotifyConsumer Tech
October 1, 2025
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