Case studies, notes, and thoughts on product, engineering, and learning.
The founder story of Airbnb: air mattresses in a San Francisco loft, Obama O's cereal, door-to-door photos, and the trust infrastructure that made strangers comfortable living together.
An honest look at how AI changed writing, discovery, technical conversations, and thinking as a product manager — and what still requires a human.
A product teardown on how Instagram Reels won through data density, distribution subsidies, interest-graph logic, and a shift from reach to watch time.
A product teardown on how Spotify built retention through discovery, freemium design, and turning behavioral data into emotional product moments.